TEAM & EXPERTISE
Institute for AI brings together people with different experiences, disciplines and perspectives. Their work spans AI strategy and training, law, communication and branding, conversational AI, sales and organisational transformation.
What connects them is a willingness to share knowledge, take responsibility and develop solutions together that work in practice.
Meet the people
COLLABORATION
AI does not change organisations in just one place. It touches technology, processes, communication, leadership, law, learning and business models. That is why Institute for AI brings different professional perspectives together.
For clients, this means looking beyond a single tool. Depending on the task, training, strategy, governance, communication, technology and implementation work together.
WHO WE WORK WITH
The Institute for AI team works with companies, public organisations, leaders, teams and professionals who want to build AI competence systematically and apply it in everyday work.
Starting points vary: some organisations begin with their first training sessions, while others need guidance on governance, specific use cases, Microsoft Copilot, conversational AI or broader transformation projects.
Corporate LearningWHY THESE PERSPECTIVES
AI goes beyond technology. It changes learning, processes, communication, leadership, law, customer relationships and business models. Different questions therefore call for different professional perspectives.
At Institute for AI, AI experts work alongside specialists in law, communication, brand strategy and sales, helping turn individual tools into viable solutions for people and organisations.
HOW WE WORK TOGETHER
Every project needs its own combination of people. Depending on the goal, we bring together the relevant perspectives: AI training, AI strategy, governance and the EU AI Act, law, communication, conversational AI and AI agents, branding or sales.
This collaboration takes topics beyond explanation into practical application and organisational adoption — from training and qualification to AI transformation.
PERSPECTIVES IN CONVERSATION
10 people
Founder & CEO · Institute for AI
Florentina connects strategy, learning and organisational implementation. As founder, she shapes the Institute’s architecture and brings people and professional perspectives together. She connects competence building with organisational change. Her focus is on turning learning into sustainable implementation.
AI strategy · learning · transformation
More about Florentina Zach ↗Lecturer · AI Trainer & Consultant
Tanja teaches AI through practical application with a focus on everyday work. At the Institute, she contributes Microsoft Copilot, Creative AI and hands-on learning to the training pathways. Her focus is on trying things out and applying them to real tasks. She connects technical understanding with practical workflows.
AI training · Microsoft Copilot · Creative AI
Head of Creative Communications
Julia turns expertise and experience from real client projects into useful editorial content. Through communication and storytelling, she gives the Institute’s work a clear voice. She connects subject expertise with readers’ questions. This makes projects and experience useful to others.
Storytelling · communication
Lecturer · Conversational AI
Peter connects conversational AI with the implementation of practical AI solutions. Through voice bots and agentic systems, he shows how technology becomes a useful application. He brings together dialogue, automation and technical implementation. This adds a concrete view of working systems to the learning pathways.
Conversational AI · voice bots · agentic systems
Head of Visual Identity & LinkedIn Strategy
Evelyn brings together visual communication and a LinkedIn perspective. She helps the Institute’s content become clear, recognisable and visible through design. She focuses on the relationship between content and visual form. This helps make expertise understandable through design.
Visual identity · LinkedIn
Lecturer · Lawyer at KPMG Law
As a lawyer at KPMG Law, Mario brings a legal perspective to teaching. His contribution connects governance and the EU AI Act with responsible AI use. This makes legal frameworks part of the discussion about AI. His perspective helps keep responsibility in view from the start of implementation.
Law · governance · EU AI Act
Head of Online Reputation Management
Katja brings a digital reputation perspective: how do visibility and trust develop online? Her focus connects online reputation, Google visibility and reviews. She also considers how organisations are perceived publicly. She adds a digital trust perspective to the Institute’s communication.
Online reputation · visibility
Lecturer · Brand Strategist and AI Trainer
Michaela combines brand strategy and positioning with practical AI integration. She contributes a perspective on how AI can support a brand and an organisation’s development. This includes how AI becomes embedded in an organisation. Her perspective connects practical value with clear positioning.
Brand strategy · AI integration · transformation
Sales
Maximilian supports the Institute’s sales work. He brings the perspective of customer contact to the collaboration. He works with companies seeking to develop their AI competence systematically. He helps turn initial conversations into concrete next steps.
Sales
Lecturer · AI Trainer & Consultant
Lilia connects AI training and consulting with digital implementation. Through the Prompt Carbon Index, she adds another perspective on AI use to the professional exchange. Her training focuses on practical application. She connects competence development with thoughtful AI use in each context.
AI training · consulting · Prompt Carbon Index
WHAT CONNECTS US
Our work together usually starts with a concrete question: what should AI actually improve here? What competence do people need? What conditions must the organisation create?
The answers shape training, learning pathways, use cases, governance structures or transformation projects. The task determines which perspectives come together.