OUR OWN PRACTICE
Use Case Lab
We build with AI.
The Use Case Lab explores how we use, build and test AI in our own work, from our website and CRM to knowledge management, content workflows and digital learning.
What the Lab explores
- Website & editorial work
- AI-assisted drafts, variants and editorial review for web, content and PR.
- CRM & sales workspace
- Approaches to organising incoming enquiries and preparing internal follow-up.
- Knowledge base
- Questions around finding, reviewing and updating internal knowledge sources.
- Digital Strategy Sprint
- Digital formats for assessing the current situation, reviewing inputs and setting priorities.
- Learning formats & experiments
- Interactive learning ideas and playful formats to explore through prototypes.
- Monitoring & research
- Approaches to reviewing sources and tracking relevant developments.